Move advertising

[BBH]

Xbbjf9s said:

BBH said:

Sony will advertise as much as is viable.

They aren't going to go over the top and lose lots of cash, but they also know that any new product needs to be advertised.

Let them worry about it, they have a bunch of talented people to figure out the balance.

Kinect is naturally going to have more hype because it's a new experience, wheras PS Move is an enhancement of an existing product basically.

New experience? Isn't Kinect just a beefed up eye toy? Sony did an awsome move with the coke deal but they aren't the best at advertising...look at the poor psp (in NA anyway).

Sony are one of the best advertising companies in the world, with 2 ads in the 20 highest rated the last decade.

They have such a large product mix and range that it wouldn't be possible to do kick ass ads for all, or even the majority of them.

If you're talking about the amount of advertising, well, as I say there's no point in spending loads in advertising if it's not going to benefit long term.