greenmedic88 on 20 July 2010
Advertising two months prior to launch on any significant level would be money poorly spent by SCE. It's not as though they've been trying to spin a pre-hype PR campaign promoting Move as the second coming and future of the PS3.
Ultimately, it will be the games themselves that sell Move controllers (or don't) as it should be.
Naturally, we can also expect to see more Kevin Butler Move ads in addition to Move marked Coke cans.
Still a little puzzled about the Coke campaign, but I suppose it's no worse than Burger King or Mountain Dew tie-ins.
