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Sony - Move advertising - View Post

Xbbjf9s said:
BBH said:

Sony will advertise as much as is viable.

They aren't going to go over the top and lose lots of cash, but they also know that any new product needs to be advertised.

Let them worry about it, they have a bunch of talented people to figure out the balance.

Kinect is naturally going to have more hype because it's a new experience, wheras PS Move is an enhancement of an existing product basically.

New experience? Isn't Kinect just a beefed up eye toy?

I get what he's saying. It's new to the average Joe. If someone sees MOVE, they'll probably think of the wii (everyone knows about wii). If someone see Kinect, they probably won't think of the eyetoy/EYE (EYE isn't that famous).