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Forums - Gaming - Ignition Entertainment is Rebranding: focusing on Digital and social games

Xxain on 16 July 2010

Ignition To Rebrand, Focus On Digital And Social Games

By Ishaan . July 16, 2010 . 10:02am

While Ignition Entertainment are currently in the business of publishing packaged Japanese games, the company’s long-term goal is to expand into the lucrative digital space, with a focus on downloadable networks like Xbox Live, PlayStation Network, iTunes and Steam, and the social games space on platforms such as Google and Facebook.

 

This move to digital, Ignition revealed, will be accompanied by a company re-branding. Going forward, the publisher will be named “UTV Ignition Entertainment”, indicating its ties to parent company UTV Software Communications.

 

Ignition will also be investing in direct-to-user marketing and building their own digital gaming communities.

 

“To begin, we’ll be investing to work with the industry’s best talent to create outstanding games at mass market new price-points,” said Hassan Sadiq, chairman of UTV Ignition Entertainment.

 

“With gaming across new platforms, such as social networking and mobile devices, becoming ever more popular, it’s important we can engage users directly to foster two-way dialogue and offer the best gaming experiences for them.”

 



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-Newcloud- on 16 July 2010

has Ignition ever made a good game?



Xxain on 16 July 2010
-Newcloud- said:

has Ignition ever made a good game?


Ignition is more of a publisher. I dont recall them making any internal games but I could be wrong



O-D-C on 16 July 2010

yay?



badgenome on 16 July 2010

I hope that awesome looking El Shaddai game is still coming.



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Mr Khan on 16 July 2010

Too bad, they were decent enough as a localizer, but you gotta do what you have to to survive.



Monster Hunter: pissing me off since 2010.

Mr Puggsly on 16 July 2010
Mr Khan said:

Too bad, they were decent enough as a localizer, but you gotta do what you have to to survive.

Well that article didn't say they won't be localizing and publishing games anymore.

I think the rebranding was just to get attention for their new projects. I assume that's why Rare rebranded recently.



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Blast Caliber on 16 July 2010
Mr Khan said:

...they were decent enough as a localizer...


Err... WHAT?



Dallinor on 16 July 2010

Does anyone remember the title Wardevil?

I just checked and Ignition Entertainment were set to publish it. Although both the developers Digi guys website and the official Wardevil website lead to nowhere.

Guess it really was vaporware afterall.