they can take a loss but they won't as mostly they will be even now

wow....it always gets ugly in threads like these, people trying too hard to prove the PS3 is making money or losing more money.

all I can say is: whether the PS3 is making money, breaking even, or even losing less money is a positive for Sony in anyway, some people make it seem sony will lose money forever on the PS3( taking in all the gaming sites I go to)

thats what

SONY said they are amking profit and these people throw all the problems that happen all the time and are sustained by big comapnies like SONY all the while and they  act as they are all new problems and SONY has nothing planned to couter them

and that howmuch ever profit SONY makes,it will all be taken away by labor costs,marketing,currency fluctuation,etc

i thought the ps3 had been profitable since the slim released?

That's not what Sony said. The Sony exec said they they would be able to cover the cost of the PS3 sometime within the year. That's not the same thing as saying they are making a profit.

You know if you were just able to see more than a console war and a fanboy world when it comes to financial statements you'd be able to realize this was not at all what people were trying to say.

Imagine you owe me 10$. I ask you for the money and you say "listen, I'll get 10$ from my parents tomorrow". I then ask you whether you'll need some of that money for yourself or if I'll get it later still and you start screaming "bah, you want me to fail! You want me to go bankrupt!" even though I merely asked a question.

Is it not allowed to ask a simple question without being accused of wanting a company to fail? Do you really think everyone is 13 years old and plays "console wars" over the internet?

I already told you why I am critical of Sony but you didn't even get that dimension of critisism. Your thinking stops as soon as someone leaves the "console war". You can't think outside of "pro" and "con".

Please tell me: Do you really think I was just posting because I "hate" a company? ...Really?

Not to mention, it may have been mentioned already since it was so obvious, Sony needs the PS3 to continue turning a profit in order to recoup that $4-7 billion loss they took before they lowered the price of the PS3 down to an acceptable level in order to become profitable.

Until Sony recoups that $4-7 billion loss, then it does not matter how many PS3s are sold in comparison to the 360 or Wii, it is a financial loser that will force changes such as the firing/resignation of Kaz Hirai and/or no more console gaming for Sony.

The former of Kaz Hirai leaving in shame due to his part in creating an overpriced, unprofitable cutting edge console for 3 years (2006-2009) is expected. I see the latter if both Nintendo and Microsoft release new consoles in the next 3 years and the economy stays the same with around a 10% official unemployment rate or higher in the US, Europe and Japan.

IIRC they were losing a few tens $ in USA, so back then, with the Euro stronger that gave almost an additional 20% revenue even after paying VAT (EU price include it), they were surely already profiting in EU. Now Euro is much lower and after paying VAT they have only a 5% extra compared to USA, but now costs are lower, so they have a smaller extra profit in EU, but, if they are telling the truth, they are profiting in USA too, due to costs reduction. Costs reduction works everywhere, while strong Euro worked only for EU, so the overall balance is obviously better now, because PS3 sales are quite evenly spread around the world, EU is its biggest market, but it doesn't excessively prevail.

SONY CFO said they were making $10 profit in USA in JAN-MAR 2010 period