X Marks the Spot for Black Friday Sales: Xbox 360 on Track for Strong Holiday Sales
More than 310,000 Xbox 360 consoles sold in the U.S. for the week of Nov. 18, including Black Friday, rounding out its third holiday season on the market. While Xbox 360 consoles continue to generate great consumer demand, the strength of the Xbox 360 ecosystem remains unmatched by any console on the market.
· Outselling 2:1: Xbox 360 outsold PS3 2:1 for the week of Nov. 18, according to estimates from top retailers. Xbox 360 has maintained its lead on PS3, even following the price drop of PS3 consoles.
· Xbox 360 software is on track to continue outselling software of PS3 and Wii combined this holiday season – For the month of October, Xbox 360 software represented 54 percent of total software sales (at $162 million dollars) for this generation, compared to 30 percent for Wii and 16 percent for PS3. (According to NPD)
o Xbox 360 is home to the most unique and diverse title portfolio this holiday delivering interactive entertainment to every gamer at every level. Starting with one of the strongest sport franchises in video game history, “Madden NFL 08” (EA), Xbox 360 has an unprecedented string of titles that make up the greatest holiday line up in video game history including “BioShock” (2K Games), the record breaking “Halo 3” (MGS), “Project Gotham Racing 4” (MGS), “Mass Effect” (MGS), “Guitar Hero III” (Red Octane/Activision), “Call of Duty 4” (Activision) and “Rock Band” (MTV Games).
· Gamers continue to show preference for third party titles on Xbox 360 - Of all 3rd party U.S. software revenue in October, Xbox 360 generated more than double that of the PS3 and Wii. Xbox 360 weighed in at 57 percent with $130 million, compared to Wii with 28 percent and PS3 at 15 percent. (According to NPD)