The character is different though ......... hes a PSP fanboy called Marcus

Sony is about to ramp up PSP promotion with a new series of TV commercials and Kevin Butler-like spokesperson. We said Kevin Butler “like” because Sony isn’t using the fictional PlayStation 3 figurehead for PSP ads. Deutsch LA, the company behind the Kevin Butler campaign, invented a new character, 12-year-old PSP Fanboy Marcus Rivers.

In what appears to be the first ad in the series, Marcus meets Kevin Butler who is the “VP of everything PlayStation.” He asks Butler, in the commercial, why they aren’t talking about the PSP. Before Butler can answer, Marcus rants about how he can’t rule the school bus and “noob kids” are talking about playing games on phones. He then tells Butler “PSP needs a hero, a hustler” and gets the job.

Another ad where Marcus is “Deputy of Sibling Relations”, the PSP Fanboy promotes ModNation Racers and dumps on mobile phone games… again. The set up is an older brother steals a younger brother’s PSP to play ModNation Racers.

There’s even a Marcus ad for Metal Gear Solid: Peace Walker where Marcus says, “This ain’t like the cartoon games your 6 year old cousin plays. It’s a full sized Metal Gear exclusive on your PSP.” A far cry from the kid in a cardboard box commercials in Japan. The $9.99 PSP game line up report we posted last week is also a Marcus ad where the squirt is “Deputy of Unbelievable Game Deals.”

All of the ads end with “step your (insert phrase) up, step your (another phrase) up, step your game up.” In the case of Peace Walker, it’s “step your stealth up, step your story up, step your game up.”

This slate of ads shows us Sony hasn’t given up on pushing PSP, but they are actively rebranding and targeting the platform at teens.

Sound's like darth's most hated adverts

http://www.siliconera.com/2010/05/20/psp-getting-half-pint-kevin-butler-as-spokesperson/

Sony needs to learn how to advertise to people who aren't internet active gamers. I might enjoy these ads but that is only because i spend plenty of time on the internet researching said hobby. I dont think these commercials will hit the people they need which are people who aren't gaming(nor will they be shown where the should be target group will see them). Get Rhianna playing Singstar on Oprah and Tyra if you want the casuals. Little boys spouting internet gaming memes does not sell to that crowd.

I do like the whole step your game up thing.

better than nothing atleast.

Give it a chance.

Even if it doesn't do anything for the PSP, it might be necessary to keep the platform in the minds of the peeps for when the PSP 2 hits.

Sounds beyond terrible.

sounds interesting...lets see...i mean the Kevin Butler ads are like the best and funniest ads i ever saw what can go wrong...you can try it cause the PSP is dead in the US...i dont think it will help that much but lets see cause PSP got a great line up coming up (MGS,Kingdom Hearts,Valkyria Chronicles 2)

man I hate mobile phone games

Wow, just when I thought they couldn't possibly do anything worse than PSP Go they go and surprise me.