Sony needs to learn how to advertise to people who aren't internet active gamers. I might enjoy these ads but that is only because i spend plenty of time on the internet researching said hobby. I dont think these commercials will hit the people they need which are people who aren't gaming(nor will they be shown where the should be target group will see them). Get Rhianna playing Singstar on Oprah and Tyra if you want the casuals. Little boys spouting internet gaming memes does not sell to that crowd.
I do like the whole step your game up thing.







