wow, it seems Sony is not going to play around this year. Better for us Gamers.

I think GT5 is as unpredictable as was Slim.. it can be a regular launch or it can be a blockbuster... it has been so long in the development.. that it demand might have dampened.. but similarly i m sure it will have so much n so many features that it might be a top game for huge amount of ppl. But i do believe that PS3 base most probably will be lifted by around 2k - 3k in Europe after GT5 for next six month.. 

ps3 has many things to amaze us just wait E3 FOR SONY SAYING 15 MIL SOMETHING HUGE IS ON THE WAY

According to some calculations I did a while back Sony's average annual price alteration for PS3 is $75. Given they went for $100 last year I'm picking if there is a price cut it will be $50.

But does a projected 15M necessitate a price cut? Have you projected PS3's YoY lead over 2009 come October?

*runs off to do a quick calculation*

PS3 is running at 137% of 2009 to date. Conservatively I could guess that by the end of September PS3 will be running at 130% of 2009. This would give PS3 a lead of 1.8 million heading into 2009's Slim launch at which point it will almost certainly fall behind 2009 on a WoW basis. That pretty much means without something to give it 2009-like Q4 sales 15M is a pretty tall order.

If it gets to Sept holding at 137% ahead it's going to be 2.1 million ahead. Again meaning it needs to equal 2009's Q4 to make 15 million.

Sony might be pinning its hopes on Move, GT5, LBP2 and whatever else it has yet to reveal to make it to 15M without a price drop. But nothing shifts hardware like a price cut. At this point I reckon only GT5 is a HW pusher and it won't push enough on its own to have PS3 repeat Q4 '09.

Then again I think a $50 price cut might make 15 million look a tad conservative if it wasn't for the fact that there will be Move bundles that bring the price back up to $300 or even more. A $100 price cut would make Q4 2009 look like a slow year, and 15M look like a 6 month estimate rather than a full year estimate (OK not quite that good).

I think a $499 PS3 in New Zealand would fly off the shelves. $450 would be even better, though not so likely.

15 MILLION!!

Take that people who were saying last year was PS3's peak year! (and yes there were people saying that).

So $199 confirmed.

but also E3...I expect something BIG. But what franchise is left now in terms of system selling...GT5 is the only "big one".

Then again who would've thought Uncharted 2 sold so many Ps3 systems!

I basically see the PS3 decreasing in price by $50 each year until the PS4 is introduced. If costs can keep being reduced and software sales increase then it should be able to remain relatively profitable/minimum losses.

Why do people think the 15m forecast equals a price cut? It's very simple, 299 PS3 only existed for 6 months and it did 13m last year. Plus they had shortages!

Remove shortages, full year at 299, plus Move, and 15m almost assures Sony is NOT planning a price cut imo.

And you people saying 199...have you SEEN Sony financials??? The division gaming is in lost 893 million dollars last year. On top of mountains of previous losses. 199 would probably double that loss. At absolute MOST you might see 249 late in 2010, but I stronglty strongly strongly doubt it. Hell that says nothing of if they plan to pack Move in to the hardware which could mean more losses if they do, or a dead future for Move if they dont.

Damn, as a Xbox fan I feel worried. How we gonna tackle 15 million PS3's in a year?

Gap will be erased before Christmas. :/

And what will happen when the gap is erased?

Its not like Xbox 360 will be loosing multiplat games to ps3.

And no the gap definetely won't be erased by this xmas lol

15m for FY2011 looks a bit audacious... but PS3 is up 30% year on year... more:

- GT5
- Possible $50 price cut?

It's possible... and the Xbox 360 do the same this year like last year... then the GAP is almost erased by end of March 2011.