numonex said:
Well I am not so sure whether the 360 can stay in front of the PS3 for the rest of the generation. Sales trends indicate PS3 is catching up very quickly and should be ahead of the 360 by mid 2011 if the current sales rate contnues.
Technically this generation ends when the first next gen consoles launches. Wii has this generation won easily. But a vert close fight between 360 and PS3 for second place. 360 apparently cheated PS3 because it launched early. But that was a strategic move that paid off for the 360 which needed a head start on it more established rival.
What are your opinions on the thread question: "Can the XBox 360 total sales stay in front of PS3 total sales?"
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"Technically", yeah. But reality is and I hope others would agree with me, the release of new/more advanced hardware doesn't necessarily mean "the start of a new generation". It may come to be considered that, but from a market standpoint is actually irrelevant. What matters, it's SALES.
When a product is no longer LEADING in sales, and it's REPLACED by another that when the generation turns a new page. I'm not talking about a month of sales here. I'm talking about things that can be measured in the market of course, so not only a strong launch that would (most obviously) lead to a new console to outsell a current leader during some few months -or perhaps a whole season- would be enough to determine the market has shifted to a new "generation". When the market shifts it's when consumers turn their attention to a new product and that's where they put their money, installed base rapidly grows and the writing on the wall is clear: this new product is clearly on the rise, a new generation leader has emerged, therefore a new generation has started.
In 1993 the more powerful 3DO launched, the market didn't flinch. Did that start a new generation? if it did, I don't think nobody noticed, lol. In 1999 the Sega Dreamcast launched, same thing. In 2005 the Xbox 360 launched, the PS2 continued to outsell it during all 2006 still! You can be sure that didn't happen when the PS2 launched in USA, the PS1 was overcome month after month (so was the DC of course) in its first fiscal year. The 360 didn't lead (and has never led, this gen), but even if the PS2 was the overall highest selling platform for 2006, the Wii proved where the consumers allegiance was and where the money was going since the very beginning. This generation started with Wii, and the market sales point out that when the Wii ceases to LEAD to give way to a new leader, that's when this generation will be over. You could launch new consoles in 2012, and call it a new "gen". Until any of those systems become a market leader, it matters little. The market decides when a gen starts and when a gen ends.
So the question as I see it is this : Can the 360 stay on top the PS3 total sales as long as the Wii leads the market? I think it will stay on top in USA, almost 90% sure, no matter how long the Wii reigns. However, if there's an "unexpected" turn of events (this generation is like no other), and the PS3 (along with Move or whatever...speculation you know) has some kind of rebirth especially in JAPAN (where the 360 is all but non-existent) then I could see a scenario where the PS3 overtakes the 360 WW sales for good.