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Forums - Sales Discussion - Naughty Dog: NPD Covers Wal-Mart Sales!

MaxwellGT2000 on 18 April 2010
loadedstatement said:
I can't believe people have taken this and twisted it. First you need to realize that no company tracks 100% of the sales. Every tracking firm tracks a small percentage and estimates about the whole population. The bigger the sample, the more accurate your predictions are. NPD has stated they do not track Wal-Mart, meaning they do not get numbers from Wal-Mart anymore. BUT, they still account for them in their sales numbers when estimating about the population, of course, and always have.

You and nordlead need to quit copying me I've said this already lol but yes this is probably the clearest explanation.



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Grimes on 19 April 2010

The reason Wal-mart doesn't give away their data is because of its worth. They have one of the largest and most sophisticated databases in the world. That's how Wal-mart makes so much money, they are data kings. They wouldn't give away the data unless they were paid a large amount of money for it.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.