"I think there was an era we all went through where Europe had its own taste. It had a taste for things like SingStar. It was really one of the first audiences that really got motion control, with these things like the EyeToy, which was enormously successful, and SingStar, which was very successful. But really, has that continued? I'm not sure it really has. There are these regional differences where the French definitely enjoy a sort of more visual experience, the Germans in general love numbers -- they love lots of numbers and manipulating numbers... this is grossly exaggerating. The English -- they love characters breaking wind. It seems like that's a big thing for the British market. You know, we're geographically halfway between America and Europe in spirit. And so there are some regional differences, but the more I think about it, the more I realize that we all are making games for the world... and if we start worrying about, 'Hey Germans like this, and the Japanese like that, and Americans like this,' then you know, I think we'd drive ourselves crazy."