Now if there is a question about the low opening numbers, that's simple. No hype.
That isn't an excuse, unless you can point me to a game that sold huge without loads of marketing. Even New Super Mario Bros Wii had ads to let people know the game was coming out. No game, I repeat, no game opens huge just because of a brand name and userbase. Even the first GTA games had hype from both marketing and controversy.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs










