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Forums - General Discussion - Toshiba doesn't think this format war will end, and they are fine with that

Honestly the war has yet to begin. Neither format has gained purchase with the average consumer. That will not happen until the players reach a financially viable price for most. The HD-DVD format is just getting into the higher price bracket now for most consumers. There will still be another year before it can viably contend with basic DVDs.

The worst thing that could happen for this emergent market is for BluRay to actually garner more support. That would push back market acceptance perhaps another two years. During which time the situation could go from bad to horrific. During that span of time more formats could hit the market. You think two formats is bad. Imagine four formats vying for dominance. Some of these late contenders actually look to be more affordable sooner then the two primary contenders.

You would like the war to end sooner then you should vocally support HD-DVD not the more expensive alternative. That will bring consumers into the market sooner rather then later, and allow for a more clear cut resolution. What needs to happen is for these studios backing BluRay to start acting in a fashion that benefits the consumers. They need to support both formats, and let the consumer make their own decisions.

Personally I think there is too much convoluted logic at play in these forums. Posters scream that the price reductions of the PS3 will stimulate even greater sales. Even though the console is not in the least more compelling then the other fair. However when someone points out that HD-DVD format players will be under a hundred dollars by next Christmas they turn a blind eye. How could pricing be so important for consoles, and not important at all for video players?

I would bet that the success of the price drops for HD-DVD will probably sway some of those studios you mentioned early next year to switch sides. They are not permanent fixtures after all.