I'd laugh even harder if he turned out to be right.

This should be further proof that the industry at large just wants the Wii gone, because it doesn't mesh with their great design.. I enjoy the fact that Wii continues to give them a fist in the face and make them look like desperate fools time and time again.

YOU don't control the success of a console, industry, no matter how much you hype up the PS3 as the second coming and try to bring down the Wii. The CONSUMERS are the ones who decide that.

im pretty sure ps3 is going to keep selling long after the wii is gone which is why in the end this may end up happening. with the amount of times sony have said "10 year cycle" you really think they will scrap the ps3 before its 10th now? besides they already proved they could do that with the ps2 and ps1 BUT that doesnt mean they wont release a ps4 until after the ps3 is dead. sony will keep em both on the market like with the ps2 and ps3.

It's pretty far fetched but not impossible, think about it the PS3 has only been on the market for 3 years and 4.5 months and has already sold 32.6 million and considering the PS3 had the worst start of all of the current generation consoles and any PlayStation console ever, it is very impressive, if it indeed does sell for 10 years that means its roughly 1/3 of the way done and now that people are starting to realize what a value the PS3 is I only expect its sales to go up, 127m is very unlikely but 100m is very possible especially when the price drops to $199(when next gen consoles come out) and eventually more towards the end of it's life cycle(year 8-9 out of the 10 years) $99.

The ps3 may approach 100 million, but 127 is a little bit pushing it.

HDTVs will become more standard over the next 5 years. The ps3 will get a sales boost alone based on the fact that its an excellent bluray player.

Price cuts will happen. It doesn't matter if it cost 600+ to produce a ps3 in the past, it barely costs more than 300 now. Eventually the price to produce a PS3 will drop, and so will the price to buy one. It may not happen until 5 years into the consoles life cycle, but that would leave it another 5 years before they start getting pushed aside for whatever super-powered console will come via next gen (I can see a twin-cell PS4 /w 2-4Gigs of XDR ram and USB3 capability).

More and more content is becoming rapidly available for the PS3 as developers move into HD games and some of Sony's larger franchises start releasing and gaining support. GT5 may very well move almost a million ps3s on its own over its lifespan, thanks to REAL WORLD compatibility with some of GT5s automotive technology.

3D won't have an immediate effect on ps3 sales, but in another ~3-4 years when 3D HDTVs are as common as walmart as the average HDTV is now, sales will still remain steady.

I guess what I'm trying to say is, the PS3 will have enough support over the rest of its 10-year lifecycle to continue selling the way it has for the last 2 years. Sure sales will be low for the last 2-3 years, but 90-100 million will be entirely do-able.

Sadly for the 360, most of this doesn't apply. Incredible exclusives and hardcore fans will keep hardware sales up for a few years, but I don't see its sales remaining very strong for the next 3-5 years. I don't see why it wouldn't top 75+ million by the end of its life cycle, though.

i can guarantee the ps3 one day WILL break the 100 million mark. we know for sure sony are gonna keep it around for 10 years, we're in year 3 and it still feels like we havnt seen anything yet. its pretty easy for sony to sell 10 million consoles a year for the next 7 years. hell they'll sell more than that. i predict about 15 million this year and more than that next year after it drops to $199 BOOM!

I'm still baffled that everyone seems to just assume the PS3 will last ten years. PS2 even barely made it 10 years and that's the most successful console of all time. PS3 on the other hand is selling far worse than the PS2 did. Remember, it needs to last FIVE years before it can last 10.

Sony can repeat their "10 year plan" for PS3 until they are blue in the face, but the market is what decides the lifespan of a console, not so much the console maker.

The PS3 sold 33.5 million units in less than 3 years of availability in most of the world.

With the introduction of the slimline PS3, the PS3 sold 9.7 million units for Q2 and Q3 of fiscal year 2009 (that up from 6.9 million from these quarters for FY2008, so up about 30%). With releases such as God of War 3 and Final Fantasy XIII this will probably be the best Q4 the platfrom has seen so far and if the momentum continues for Q1 FY2010 that could translate into about 5 million sales, so about 15 million units sales for a full year of slimline availability. Then there are plenty of additional interesting factors such as Blu-Ray/gaming 3D support, the new motion controllers and of course new game releases such as Gran Turismo 5 to keep the momentum going.

The PS3 hardware is very powerful, I think far more powerful than most people here realize. Games such as Uncharted 2 and God of War 3 are IMO still just previews of what the system can deliver. IMO any old rules people think up don't apply much this generation.

I think the logic is that the PS3 is still "futureproof" and will come into it's own competing with the next generation Nintendo console at a cheaper price. There's many issues with that, but there you have it.

Only consumers will decide if it is a 10 year product, not Sony. They might make that many sales, but they will probably struggle with it. Plus PS3 is in year 4 anyway.