Cool. But that future vision won't happen though.

already there have been tiny embeded led light's inside some cloth, paper thin oled screen's , printable intergrated circut's

the IDEA of technology becomeing more of a disposible direction is already creeping it's way in just look at the netbook.

would that happan anytime soon, most likely no

but does it stand a chance to ever happen. who know's

but advertising is a big way of Life, it's in every day life that you shop, relax, playtime, social event's.

it's everwhere, adding game theory to that is just another step.

Maybe it is. But not in the way that he describes it.

When more and more things become monitored, Isolation will become something that people will strive for. Just as with the reality stuff that he was talking about.

yes that's true, but that is if they are aware of it!

or even stop to think about it, subliminal advertising has worked very effectivly in the past and it will in the future.

I think it has more to do with the Psychology behind it rather than the advertising.

advertising works' mainly because of psychology it's very effective.

1/ AMAZING stuff

2/ can someone explain me what the guy was saying about Mafia War ? how does this game function ? I didnt get it.

3/ If I follow this guy, in his model, we are gonna get a lot of xp point.
But how will we spent those points ?
Usually, when you have this type of point systeme in reality (like for travelling companies)
is it that much worth ?

what He is mainly talking about is the psycology of game design an theory and how it's changed toward the way it was done in the past and the way it's being done right now.

the best example's he is showing are pretty spot on. Farm town or "FARM HEAD'S" if you will are providing a template for other game theory design's in the here right now and for the future of game's being put out, I think that mainly will target online more than physical distributed software, but the big point it's even in physical distributed media now more than ever. and it's the psychology behind it that's driving it forward.

as for Mafia War never played it.

First off, that was a great talk!

Secondly, I'm scared. Now, no doubt will we see positive ramifications from something like this (more effort going into being healthy, studying etc.), but if everyone is "playing" the "game"/real life, wouldn't that desensitize us? Doing all these things will be more of a means to an end, rather than the end it self. I know that obviously soome will still do the things they like because they like them, but isn't all this a way of driving people to do something they might not normally do?

I can see the good part of it, but what about the bad? I do things and support causes because I believe in them, not because I am rewarded for it. And what if the government says "Organic milk is good for you, you get a bonus for buying it", but the milk companies who would rather see you buying their unorganic milk have a bigger pocket, and will seek to make more people buy their milk instead? (This can be applied to anything really).

If people become too stuck in this "game", won't they lose their morals, and play by the rules set by whoever gives you the most points?

Personally, I don't buy organic food because it's "real", I buy it because it's better for me and for nature. I play videogames because I like them and not because I want to earn trophies.

Who would want everything they do measured anyway?

Your (sincere) warning is EXTREMELY interesting because what you are describing is EXACLTY what is our world ... RIGHT NOW.

Throught TV/paper, we are said to buy/purchase/get a lot of different that are completely useless but that we are still going to buy because we are brainless sheep.

Some time, there is even people that buy stuff they dont even need EVEN IF they dont have money, so they have to borrow money to bank that LOVE to give them money because they know they will never be able to send back the money, so bank will be able to applicate to them INSANE rate of interest ... recession anyone ?

Our world (thx you capitalism) is already completely ruled by some big WW corporation that manipulate us from birth to death ...

I think that was the underlining tone, the psycholofy is what drive's the game, thus if you provide the Psychology to your problem you can work way's that can overcome your problem, which is greater sale's.

ingeneral, what you are thinking is the underlining problem , because you are feeling like your being pulled toward one direction that you may have less control over than you would like. that mean's it's most likeky you are aware of the problem, but may have a hard time dealing with it.

that's what this is showing, it's like one of those thing's like if a tree fall's down in the forrest and noone is arround does it make a sound?

the key about the psychology of this is many way's to overcome it's resistance is to make it more appealing, in this case more appealing to the gamer's psychology.

each game can be taylored toward the psycology of a certain group of gamer's. getting that avoid's resistance to the stimuli. which in return give's the result your trying to get. now what the % of that result is what matter's to some. if they can get 60 to 80% that's a great number.

Except this is taking it to the next level, where it all becomes painfully visible to the masses. My fear is that people will just eat it up anyway. Just because I see a commercial for something doesn't mean I am interested in it, but if there comes a reward with it, would I not be much more prone to getting it? What insane reward will I get for getting my 100th bottle of Coca Cola?

I realize that some people are the suckers of consumerism, but this will most definitely drive more people into that hopeless pit. That's my thoughts anyway.