The UK Telegraph ran a story this past Saturday morning discussing what many execs in Hollywood have taken to calling the "X-box Factor," i.e., that young men who previously flocked to action films in years past have now eschewed that habit in favor of playing games at home. The article cites studio executives discussing a resurgence of female oriented romantic comedies such as Valentine's Day and Dear John. Via the Telegraph:
“A lot of young males are spending much more time on the internet, games and UFC [ultimate fighting],” Peter Guber, chairman of Mandalay Pictures production company and former studio chief at Sony Pictures, told The Sunday Telegraph.
“They have not abandoned movies but they have diminished as a target, while the female audience has remained robust.”
The article cites the poor Rotten Tomatoes and Metacritic receptions for the films specified as evidence that reviews have little impact on the reception of these films. There was no mention of Transformers 2: Revenge of the Fallen.
(via MCVUK)
Ummm....Avatar is an action movie and it just beat Titanic. Movie studios just need to make better movies and stop hiring those crappy directors that only care about explotions or making spider-man emo.













