Supposedly Ubisoft are set to get into the soccer game market this year... and well, that'll come out around October so it could be that - if the rumour is true.
But hmm it could be a host of things, we know a new Ghost Recon, Driver and Assassin's Creed are coming this year but non have been officially unveiled. Calling it a new project suggest a new IP to me though.
We'll see, seems like alot of companies are gearing up the Pre-E3 announcements around Feb-March so come E3 people know a bit about them and it's not so ignored.