Non-Blu-ray PS3 on the way?
Wednesday 25-Feb-2009 9:45 AM
Could lead to PS3 price cut announcement "in the next couple of days", says analyst
Sony could be about to announce a PS3 price cut "in the next couple of days", according to one analyst, who says rumours persist that the company's planning to introduce a non-Blu-ray PS3 to the market.
"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days," said Janco Partners analyst Mike Hickey on Tuesday.
"We think the company needs to reduce the current price by $100 to effectively restart unit velocity at retail. ... We believe the market is expecting a PS3 price cut in April or by June (E3) at the latest," he continued, according to Edge.
Perhaps most interestingly, Hickey suggested a PS3 price cut could be enabled by the introduction of a non-Blu-ray version of the console.
"We are also hearing continued speculation that Sony is working on a non-Blu-ray PS3 console, which could enable them to make the aforementioned hardware price reduction," he said.
With all current PS3 retail releases on high-capacity Blu-ray discs, the move would seem a strange one bound to confuse consumers and developers alike. It doesn't seem to make much sense to us at all.
Sony has already sold 21 million Blu-ray enabled PS3s, while one research firm expects Blu-ray sales to top 100 million units in 2009.
A Sony UK representative told us this morning that the company doesn't comment on "rumour and speculation".
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i call BS on a non-bluray ps3 as its senseless.
i do however belive that a price cut might be announced soon mabey end of FY. my best bet would be E3 to show off a vastly reduced version of a ps3, whilst still keeping a premium model at the current price. a 2 tier sales model.
...not much time to post anymore, used to be awesome on here really good fond memories from VGchartz...
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