- according to Sony's CEO Hirai Kazuo, the company will focus on products that matter and has made a choice not to pursue market share but to focus on profitability

- Sony is to focus on:

4K (Sony president and COO Mike Fasulo announced Ultra, a new 4K video app that allows users to buy and stream 4K movies on Sony Android TVs.)

VR

Gaming

Content: movie & music (currently 17% of Sony's profitability)

http://www.bloomberg.com/news/videos/2016-01-06/sony-to-focus-on-products-that-matter-ceo-says-at-ces-2016

The plan is real.

Video proof! WHAT!? Sony CEO Hirai Kazuo acknowledges his fake Twitter account!

Have you ever tried VR? I've never done so but I'd like to hear what people think about it.

Yeah, why pursue something that obviously happens by itself right now

I assume you're referring to the PS4 and this is not the first time I've heard someone say the PS4 is getting its market share "without trying".

I wouldn't say it's been effortless considering how big Sony's advertising of the PS4 has been these past months.

Finally buying a Sony 4K TV 1 year ago now it is making it worthwhile

Not sure what you're aiming at here. Their high-end TVs support HDR. It's not like you have to choose one or the other, 4K *and* HDR > just 4K or just HDR. The important thing here is that they are going after higher margin segments instead of high volume segments. Not that this is news though, they've been saying this for years. Naturally, if they want more people to adopt 4K (and HDR, if I must) TVs, then you need to have 4K (and HDR...) content available for them.

Anywho, HDR has yet to become a buzzword for TVs, it's just a feature that is there. 4K is a buzzword for TVs though, regardless of which of the two actually give the biggest improvement. I'd be concerned about Sony's marketing if they chose to focus on the HDR part of their TVs instead of the 4K part. They did focus a lot on HDR for their cameras in the presentation though.

Maybe PlayStation VR will be incorporated by whole of Sony. Imagine sony selling vr to cinemas as a new way to watch some movies..

It also has a huge future in sports, if sony as a whole do not jump into that they are stupid

HDR is high dynamic range which means the number of shades between the deepest black and brightest white. 4k is a very impressive resolution as 4k blu ray hits next year or if you have a very fast Internet connection. As for gaming while games will never have the graphical appeal of movies. Both are nice though, although the quality of higher range LED TV'S (Samsung 7500 for example) is already impressive.

Well what a bold statement.
The smartphone market matters. The tablet market matters, the PC market, against all predictions, still matters. It is just that Sony never even got really a food on the ground there. Now, they act like these markets doesn't matter anyway?

Movies, Music and Gaming are doing well right now, but Sony is in these markets for decades now. It feels like they failed to get into new markets, but had to cut other parts off. It is a good thing that they found their core business now.

They are really banking on VR and I don't think this will be working out for them.

4k will be a new standard HDR not so much, a bit like higher framerates besides who needs a dynamic range higher than 10.000.000 and everything in tv with the word dynamic in it is usually crap. Camera's have such a high resolution that they need to focus on something and foto's need to be vibrant, picture quality of tv's need to be more lifelike.