Sony to focus on products that matter, no pursuit of market share, 4k app announced

[Qwark]

Teeqoz said:

kowenicki said:
I thought HDR was the new 4k? arguably better than 4k for picture quality and much better for streaming etc...

 

Not sure what you're aiming at here. Their high-end TVs support HDR. It's not like you have to choose one or the other, 4K *and* HDR > just 4K or just HDR. The important thing here is that they are going after higher margin segments instead of high volume segments. Not that this is news though, they've been saying this for years. Naturally, if they want more people to adopt 4K (and HDR, if I must) TVs, then you need to have 4K (and HDR...) content available for them.

Anywho, HDR has yet to become a buzzword for TVs, it's just a feature that is there. 4K is a buzzword for TVs though, regardless of which of the two actually give the biggest improvement. I'd be concerned about Sony's marketing if they chose to focus on the HDR part of their TVs instead of the 4K part. They did focus a lot on HDR for their cameras in the presentation though.

 

4k will be a new standard HDR not so much, a bit like higher framerates besides who needs a dynamic range higher than 10.000.000 and everything in tv with the word dynamic in it is usually crap. Camera's have such a high resolution that they need to focus on something and foto's need to be vibrant, picture quality of tv's need to be more lifelike.