I'm personally not a fan of the game but good news for fans of the game I guess.
It's hard for me to even consider it a game sometimes but there is a lot of interest in the game, for sure.
Oh, it is a game alright, even in its vanilla form - there is actually endgame, though, unless you are stupidly persistant and/or lucky, chances of stubling upon it without using MC wiki or something simiilar is pretty slim.
That said, most of the fun in MC comes from building stuff (both architecture and engineering-wise), mods and custom maps...I just finished yesterday one 3-4h long Myst-like map, and had more fun with it than with most games lately.
OT: Great news for Xbox fans