Forums - Sales Discussion - Sales Estimations for 8th Generation Consoles and Analysis of the Market

Sales Estimations for 8th Generation Consoles

Those estimations will focus on XB1 (Xbox One) and PS4 (Playstation 4) rather than WiiU, which, in my opinion is not a true next gen console, and is relevant only to estimate the market size and share between the HD (true next gen) consoles and the Wii Console. Those estimations, based on VGChartz numbers, will be relatively short sighted in the sense that I will only compare & base them on the 7th generation, which I believe was sufficiently long (8+ years!). However, the base years will cut off at the end of year 2012, rather than extend to 2013,

a) The one year gap between PS and XB Consoles didn't happen this time, both releasing in 2013,

b) 7 year period is long enough, with as little disruption from 8th gen as possible.

 

There are 4 factors for how much each console will sell:

a) Market Share between HD Consoles themselves (primarily gamers)
b) Market Share between HD Consoles and the Wii Console (gamers + one time casuals)
c) Market Size
d) Duration of the Console Generation

I need to add that those estimations will be rough as of now, since there are many unknowns in the market, and they will updated if need be. Below is the PATH to the sales estimation for each console.

XB1 : Estimated Market Size (fnctn of generation duration) * Estimated Share of HD Consoles * Est. Share of XB1
PS4 : Estimated Market Size (fnctn of generation duration) * Estimated Share of HD Consoles * Est. Share of PS4
WiiU: Estimated Market Size (fnctn of generation duration) * Est. Share of WiiU

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Let's use more convenient abbreviations :

EMS : Estimated Market Size
GD : Generation Duration
ESHC : Estimated Share of HD Consoles
ESXB1 : Estimated Share of XB1 (among HD Consoles)
ESPS4 : Estimated Share of PS4 (among HD Consoles)
1-ESHC : Estimated Share of WiiU (among all Consoles)

So let's rewrite the equations above

XB1 : EMS (GD) * ESHC * ESXB1
PS4 : EMS (GD) * ESHC * ESPS4
WiiU: EMS (GD) * (1-ESHC)

So we now have nice & dandy formulas to estimate the Sales Figures of each console. Before that, let's analyze what happens to each console's sale with the change of each variable.

EMS : Positively correlated with all consoles
GD : Positively correlated with all consoles
ESHC : Positively correlated with XB1 & PS4, but negatively correlated with WiiU
ESXB1 : Positively correlated with XB1, negatively correlated with PS4 (ESXB1 = 1- ESPS4)
ESPS4 : Positively correlated with PS4, negatively correlated with XB1 (ESPS4 = 1- ESXB1)

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Assumptions

The best start is usually the simplest start, so I will have additional assumptions that will keep things simple; which will be altered in the future to reflect the necessary changes.

Assumption 1 :  Market Size is constant

Assumption 2 : Generation Duration is constant (as of 2012), which is 7 years

**Those two assumptions imply the total sales will be equal to 7th Generation in 7 years (which is of course INACCURATE to some extent). Please keep in mind that this is NOT my prediction. This is merely a momentary simplification as there are too many unknowns at this stage that can go either way.

Assumption 3 : Market Share of HD Consoles will increase tremendously, to around 80-90%. This is based on current sales figures in addition to Nintendo's worst earlier generation (6th gen) sales with Gamecube, as a reference.

* This implies increasing sales for (XB1 + PS4) compared to (X360 + PS3)

ESHC (8th Gen) : 0.80-0.90
1-ESHC (8th Gen) : 0.10-0.20

vs
ESHC (7th Gen) : 0.60
1-ESHC (7th Gen) : 0.40

Recall that
*7th generation, end of 2012 => X360 : 74 867 113,  PS3 : 73,357,818, Wii : 98,674,459

Assumption 4:

My estimates for HD Consoles, given below, are assumed to hold.

 a) Japan      => XB1 :    <10% vs PS4 : >90%
 b) Europe     => XB1 : 15-25 % vs PS4 : 75-85%
 c) N. America => XB1 :  35-45% vs PS4 : 55-65%
 d) Global     => XB1 :  24-33% vs PS4 : 67-76%

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Now given all that here are my CURRENT sales estimates for all consoles, which are subject to be updated regarding the assumptions above. For now, I will only give my estimates on a GLOBAL scale. But elaborate on more region specific estimates, when things get more concrete. The reason is,

a) I need more Wii-specific data, b) Regional Analysis is more prone to errors, c) I don't have time now.

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As a summary

Assume Market Size & Generation Duration are Constant, the total sales of the 8th generation will be equal to the 7th gen in 7 years. Therefore, as of 2020, here are the sales estimates for all consoles on a global scale.

Recall that
HD Consoles  Market Share Estimate : XB1 :  24-33% vs PS4 : 67-76%
HD Consoles vs WiiU Share Estimate : HD : 80-90% vs WiiU : 10-20%

Globally
XB1 sales estimate : 47.5 to 73.3 million
PS4 sales estimate : 132.3 to 168.9 million
WiiU sales estimate : 24.7 to 49.4 million

I should add that I personally don't think WiiU will do as good as the numbers may suggest although Japan is always a wildcart. I'd rather err on the high side for XB1 and PS4, and on the low side of WiiU.

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UPDATE - 2014-02-15

Let me guys introduce you a sound sales estimate here. Now below on the very left, there are the actual cumulative PS3 sales data, taken from VGChartz data base. On the right, there are 4 possible different scenarios extrapolated from this actual set. Here are a few assumptions, parameters.

a) I assumed that the market will shrink by 17% hence the number 0.83 (from 240 million to 200 million consoles to be sold over 7 years, due to a good chunk Wii crowd leaving the market). This number may be different but not too different.

b) Then I created a scenario where the HD consoles will make up between 80-90% of the market, creating two possible extreme examples, hence the numbers 0.8 & 0.9 corresponding the HD title.

c) Finally the PS4 market among HD Consoles only will range between 67-74%. This all creates a 4 combination output.

 

When you apply those 4 different scenarios for cumulative sales over 7 years, just take a look at the numbers that appear. You may crunch the numbers in anyway you like, Numbers don't lie.

 



Size 0.83 0.83 0.83 0.83


HD 0.8 0.8 0.9 0.9


PS4 0.67 0.74 0.67 0.74

PS3 
HD=0.80 PS4=67 HD=0.80 PS4=74 HD=0.90 PS4=67 HD=0.90 PS4=74
2006 1,252,040 2013 1,864,148 2,058,910 2,097,167 2,316,274
2007 9,194,799 2014 13,690,034 15,120,336 15,401,288 17,010,378
2008 19,095,804 2015 28,431,530 31,401,989 31,985,472 35,327,237
2009 31,835,593 2016 47,399,661 52,351,864 53,324,618 58,895,847
2010 45,595,160 2017 67,886,127 74,978,708 76,371,893 84,351,046
2011 60,758,573 2018 90,462,764 99,914,098 101,770,610 112,403,360
2012 73,357,818 2019 109,221,640 120,632,856 122,874,345 135,711,963
2013 80,614,472 2020 120,025,992 132,566,021 135,029,241 149,136,773

 

So basically, this predicts that PS4 will sell between 13.6 and 17 at the end of this year; and between 120 to 149 million at the end of 2020. You may ask the reason for discrepancy between this estimate and the original one. There are 2 reasons :

a) The previous estimate assumed constant market size, this one shrinks it by 17%

b) The previous estimate was based on 2005-2012 data, this one is based on 2006-2013, causing slight differences.

---

I applied basically the same extimates for XB1, with one caveat. Because X360 was early to the party and unrivalled at the time,

a) People simply had no choice so they went with X360

b) Many people waited till the PS3 was released, which SLOWED DOWN the first year sales of X360, which creates problems in comparison to XB1.

A good but simple and reasonable solution is to take year averages between the current and the following year, rather than the end of year results. This may create some problems in the short run, it usually works out just fine in the long run (a commonly applied method in economic forecasting). So here are the estimates for XB1 under similar conditions

Market Size shrinks by 17%, HD Console Share increases up to 80-90% range XB1 market share drops to 24-33% range.

 

 

    Size 0.83 0.83 0.83 0.83
    HD 0.8 0.8 0.9 0.9
    XB1 0.24 0.33 0.24 0.33
  X360   HD=0.80 XB1=24 HD=0.80 XB1=33 HD=0.90 XB1=24 HD=0.90 XB1=33
2005 4,579,033 2013 2,442,151 3,357,958 2,747,420 3,777,702
2006 11,903,353 2014 6,348,455 8,729,125 7,142,012 9,820,266
2007 21,053,150 2015 11,228,347 15,438,977 12,631,890 17,368,849
2008 31,340,662 2016 16,715,020 22,983,152 18,804,397 25,856,046
2009 42,952,305 2017 22,907,896 31,498,357 25,771,383 35,435,652
2010 56,636,062 2018 30,205,900 41,533,112 33,981,637 46,724,751
2011 69,318,279 2019 36,969,749 50,833,404 41,590,967 57,187,580
2012 77,443,575 2020 41,303,240 56,791,955 46,466,145 63,890,949

 

This is completely based on the general market and X360 specific data from VGChartz; there are 2 main suggestions here.

a) XB1 will sell between 6.3 to 9.8 million at the end of this year

b) XB1 will sell between 41.3 to 63.9 million at the end of 2020



Xbox One X (Scorpio) Prospects

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 15-25 % vs PS4 : 75-85%
N. America => XB1 :  35-45% vs PS4 : 55-65%
Global     => XB1 :  24-33% vs PS4 : 67-76%

Around the Network

Wii U is an HD console though... I don't agree with your global predictions. Wii U lowest is too low, and the highest is too high. PS4's is too high altogether. Xbox One's is too low.



Nintentacle said:
Wii U is an HD console though... I don't agree with your global predictions. Wii U lowest is too low, and the highest is too high. PS4's is too high altogether. Xbox One's is too low.


I agree that WiiU is an HD console, so the abbreviation is nothing but a convenience from the previous gen. I am a bit puzzled when you say, "Wii U lowest is too low, and the highest is too high", which kinda negates itself. This is a range, and as long as your estimation is something in between, it means you agree with it. However, the variation (the given range) might be too high, which is becase It is very nebulous at this stage what the market share between Wii and the 2 true next gen consoles will be  (80%-20% vs 90%-10%). There are two major reasons for this:

a) The Japan Effect is yet unknown, but should be unfolded sometime after the release of PS4 in Japan

b) Whether or not the effect of WiiU Touchpad is a fad is unknown.

As for the XB1 and PS4 estimations, again, the usual reaction to my estimates, which turn out to be all true at the end of day, but here is the reasoning...

The low ball estimate for XB1 assumes 80% market share for HD Consoles + 24% Share for XB1 vs 76% for PS4
The high ball estimate for XB1 assumes 90% market share for HD Consoles + 33% Share for XB1 vs 67% for PS4

The low ball estimate for PS4 assumes 80% market share for HD Consoles + 33% Share for XB1 vs 67% for PS4
The high ball estimate for PS4 assumes 90% market share for HD Consoles + 24% Share for XB1 vs 76% for PS4

In either case, we assume the market size is constant. And let me add already that you WILL BE AMAZED by how accurate those estimates will turn out to be over the long term. Just keep watching!

 

* This is not wishful thinking; this is scientific reasoning & estimation.



Xbox One X (Scorpio) Prospects

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 15-25 % vs PS4 : 75-85%
N. America => XB1 :  35-45% vs PS4 : 55-65%
Global     => XB1 :  24-33% vs PS4 : 67-76%

Why would you assume market size will remain constant, even though it never has in the past?



freedquaker said:

Globally
XB1 sales estimate : 47.5 to 73.3 million
PS4 sales estimate : 132.3 to 168.9 million
WiiU sales estimate : 24.7 to 49.4 million

I should add that I personally don't think WiiU will do as good as the numbers may suggest although Japan is always a wildcart. I'd rather err on the high side for XB1 and PS4, and on the low side of WiiU.

These numbers are almost identical to my predictions. Except I have Wii U at 13.7 mil.

Edit: 13.7-18 mil.



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Figgycal said:
freedquaker said:

Globally
XB1 sales estimate : 47.5 to 73.3 million
PS4 sales estimate : 132.3 to 168.9 million
WiiU sales estimate : 24.7 to 49.4 million

I should add that I personally don't think WiiU will do as good as the numbers may suggest although Japan is always a wildcart. I'd rather err on the high side for XB1 and PS4, and on the low side of WiiU.

These numbers are almost identical to my predictions as well. Except I have Wii U at 13.7 mil.


I believe 12.7 is a bit too low, and I can't see going below 20 million, UNLESS the market substantially shrinks. Because even the smallest market size for Nintendo was with Gamecube at 12-14%. I also believe that they will keep selling somewhat decent in Japan, in addition to the occasional boosts from heavy hitters such as Smash and Zelda series etc....



Xbox One X (Scorpio) Prospects

Sales Estimations for 8th Generation Consoles

Next Gen Consoles Impressions and Estimates

Regional Analysis  (only MS and Sony Consoles)
Europe     => XB1 : 15-25 % vs PS4 : 75-85%
N. America => XB1 :  35-45% vs PS4 : 55-65%
Global     => XB1 :  24-33% vs PS4 : 67-76%

There is so much room between these ranges, so I'll wait till we'll be able to narrow it down a little farther. Although Wii U doing 20-25 Million seems pretty set in stone.

And the market will stay as big/a little more a little less, you say? Try quite a bit less. PS4 will be the largest stake and the other two will fall quite short. Especially Wii U, obviously.



Carl is a Piplup hater and deserves to be punished eternally.

Optimistic about wii u numbers but rest are solid.



freedquaker said:
Figgycal said:
freedquaker said:

Globally
XB1 sales estimate : 47.5 to 73.3 million
PS4 sales estimate : 132.3 to 168.9 million
WiiU sales estimate : 24.7 to 49.4 million

I should add that I personally don't think WiiU will do as good as the numbers may suggest although Japan is always a wildcart. I'd rather err on the high side for XB1 and PS4, and on the low side of WiiU.

These numbers are almost identical to my predictions as well. Except I have Wii U at 13.7 mil.


I believe 12.7 is a bit too low, and I can't see going below 20 million, UNLESS the market substantially shrinks. Because even the smallest market size for Nintendo was with Gamecube at 12-14%. I also believe that they will keep selling somewhat decent in Japan, in addition to the occasional boosts from heavy hitters such as Smash and Zelda series etc....

A lot of people on gaf seem to think that the market has shrunk. I don't; I think we grew a little from last gen (Wii fad not withstanding); but because of the Wii, we are bound to see a smaller gen (if even only slightly). Also the Wii U is tracking below the Gamecube for every quarter and if you look at the sales of the previous  Nintendo home consoles (again not counting the Wii), you'd see a clear downward trend for every single nintendo home console. Each one sold worse than the last. There is no way that the Wii U will sell above 30 mil. My prediction is about 18 mil tops.



Nobody else expects the console market to crash hard this generation then? I swear your low-boundary for PS4 should be at least 40 million units lower



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