Sooner or later, it had to happen. With Nvidia dropping its current arsenal better known as the GeForce GTX 660TI on AMD, the red team panicked and was already planning a drop in prices on its 7800 and 7900 series graphics cards that took place very recently to keep up with the competition.

AMD has revised its GPU pricing to the following prices:

OLD PRICING

• Radeon HD 7850 1GB @ $230
• Radeon HD 7850 2GB @ $250
• Radeon HD 7870 2GB @ $300
• Radeon HD 7970 3GB @ $350

NEW PRICING

• Radeon HD 7850 1GB @ $190
• Radeon HD 7850 2GB @ $210
• Radeon HD 7870 2GB @ $250
• Radeon HD 7970 3GB @ $320

Hence the overall price drop ranges between 10-20% across all cards. My only worry right now would be if Nvidia drops prices on its newly launched graphics cards with a $10-20 drop, that could spell even a bigger disaster for AMD at this point of time.

What about the 7950?

I though AMD had dropped its prices a bit before the launch of the 660Ti. This new drop is unexpected... but welcome. The cheaper they are, more cards they will sell.

And now the ball is on Nvidia, the 7870 is a very attractive choice right now (it's more than enough for gaming at 1080p) and Nvidia don't have anything close to that price point, and with the "new" 7950 with Boost, which I guess will be close to the $290 mark, the 660Ti will face stronger competition.

Let the price wars begin! (So we, consumers, can win)

Well they are beginning ramp up on Sea Islands soon anyway, as they a due Q1 next year. The design was apparently recently finalised and full production will start in Q4.

Let's hope they can fix the power consumption, it was surprising to see Nvidia beating them on that front.

So the X720 will have a crippled and modified version of that GPU? I hope they found ways to heavily decrease power consumption despite being on the same 28nm process.

1.2 x Compute power of the 7970 doesn't sound revolutionizing though. Not that I expected a revolution, but I was still hoping...

What's AMD's high end card?

I'm not sure if that1.2 x Compute power is for games or for programs using GPGPU.

Although if that 1.2 is for games, that would still means a 20% increase over the 7970. Not spectacular but not bad taking into consideration that it will still be made using the 28nm fab process.