OK, now I don't feel quite so badly burned. In the above link, Nintendo is basically apologizing to early adopters for this "unprecedented" (in Nintendo's history) of a hardware price drop so shortly after release. They explain that current market conditions are quite different from before they released the 3DS, and therefore making this price cut now is the best way to ensure that the system is accepted widely as the successor to the DS. However, they also don't want to damage their relationship and trust with early adopters.
So, they are implementing a "Nintendo 3DS Ambassador Program". To take advantage of this program, you must have connected to the 3DS e-shop at least once before 11:59pm 10 August (the day before the price cut takes affect). Anyone who has done so will be automatically registered in the Ambassador Program.
(The following is my partial translation of the information from the above link, and while I believe it to be accurate it is not guaranteed free of error. If I notice or am made aware of mistakes, I will edit accordingly.)
Benefits of the Nintendo 3DS Ambassador Program
Starting 1 September, 10 NES Virtual Console games will be available free of charge. Available titles will include the following:
Super Mario Bros.
Donkey Kong Jr.
The Legend of Zelda
These titles were originally scheduled to be released before the end of the year at the time the NES Virtual Console for the 3DS was announced/released. These titles will be released in advance (in their current state) for the Ambassador Program, and then updates will be available (again free of charge) once they are released again for everyone with the NES Virtual Console.
Further, before the end of the year 10 GBA Virtual Console titles will be available free of charge. Available titles will include the following:
Super Mario Advance 3
Mario Kart Advance
Made in Wario
Mario vs. Donkey Kong
At this time, these titles are not scheduled for general release, and are being provided only to early adopters as part of the Ambassador Program.
Nintendo Network ID: ramuji
Wii Friend Code: 8543-1141-9403-8457
3DS Friend Code: 1633-4130-0140
PS3 ID: ramuji_69