A: Given we announced the Wii Balance board yesterday, since then we've had a large number of inquiries from companies. We've also had a great deal of interest from the physical fitness industry. While we were finalizing the design we were in talks with medical hospitals and rehabilitation centers. So I think there is a lot of potential.
That's what I thought would happen. A deal with, I don't know, 24 hour fitness (American company) would be huge.
That would be a new source of revenue stream for Nintendo. A joint venture with a fitness company. Fitness software that are designed to make the experience less onerous. Think about that.
EDIT: If successful, it really will turn the Wii into a staple consumer product, like the iPod. There is nothing like that on the market at this point--making workouts fun. It is a much better excursion for Nintendo than say venturing off into cell phones or some Apple collaboration. Whether it's Miyamoto or Iwata's leadership, this is great news.
the Wii is an epidemic.
