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In terms of marketing, Nintendo came out swinging. The reveal perfectly showed what Switch is and showed Breath of the Wild, Mario Kart, and a port of Skyrim.
While it's tough to say due to the Nintendo difference and quirkiness, Switch could be to Nintendo what PlayStation home consoles are to Sony. New hardware over time that is clear to understand that it's replacing the old system and has similar branding and philosophy a lot of the time.



Lifetime Sales Predictions 

Switch: 159 million (was 73 million, then 96 million, then 113 million, then 125 million, then 144 million, then 151 million, then 156 million, then 161 million)

PS5: 116 million (was 105 million, then 115 million, then 122 million)

Xbox Series X/S: 38 million (was 60 million, then 67 million, then 57 million. then 48 million. then 40 million)

Switch 2: 120 million (was 116 million)

PS4: 120 mil (was 100 then 130 million, then 122 million) Xbox One: 51 mil (was 50 then 55 mil)

3DS: 75.5 mil (was 73, then 77 million)

"Let go your earthly tether, enter the void, empty and become wind." - Guru Laghima