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KratosLives said:

Thought the movie was good. The fighting sequences were done well, the effects, supergirl actress did a solid job, so was jason mamoa.
I think what hurt the sales was the marketing. I had no idea about this movie exisiting till around 4 days before it released. I saw or heard no advertising anywhere. Not in theatres, on tv, internet, subway/shopping malls anywhere..

I

Probably because the studio and distribution company knew that it wasn't going to be received well enough to warrant a big marketing budget.  They didn't want to throw good money after bad.