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IcaroRibeiro said:
curl-6 said:

I can't find any data on what their expectations were back in 2001, but I find it hard to believe Microsoft sunk billions of dollars into the Xbox with a goal of selling just 24 million and having a 12% market share.

It's easy to believe. It was an investment, and the return was good enough to make them expend even more money on 360 barely 1 year after original Xbox release 

A company like MS investing billions is just bussines as usual really

We're talking about the same company that aimed to sell 200 million Xbox Ones; their goal with Xbox as a brand was to take over the living room, I doubt their plan was to wait until their second console to seriously pursue that goal, just as Sony didn't wait for the PS2 to go on the offensive.

Even for a big company, if you're going to sink $4 billion dollars, I expect their goal for the console was far higher than 24m/12%. 

EDIT: Found it, see it post below

Last edited by curl-6 - 2 days ago