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curl-6 said:
IcaroRibeiro said:

Xbox succeed in its goal: Give Microsoft presence in a new market segment. It had a relatively short life

Gamecube failed in its goal: To recover the market share they lost to Sony after the N64 fiasco

I can't find any data on what their expectations were back in 2001, but I find it hard to believe Microsoft sunk billions of dollars into the Xbox with a goal of selling just 24 million and having a 12% market share.

It's easy to believe. It was an investment, and the return was good enough to make them expend even more money on 360 barely 1 year after original Xbox release 

A company like MS investing billions is just bussines as usual really