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SAguy said:

Some napkin math tells me thats probably not correct. 6 million x $70(Average price of a new game on release)= $420 000 000. Even accounting for a $100m marketing budget thats still leaves say $220m. Let's go further and minus the usual 30% fee most platforms take which would be $126m. That still leaves $94m. Where does that go? Not to mention some might have Deluxe editions, some might have mtx.

Kyuu said:

It literally depends on:

1. Digital ratio and retailer/storefront cut.

2. Average price.

3. Whether a game is 1st or 3rd party.

4. Cartridge or disc cost.

5. Publisher/developer split.

6. Marketing budget.

A prime example is GT7 and Assetto Corsa selling comparable numbers on paper, with GT7 being 1st party and averaging at almost 20 times the price. It's just such a silly thing to act like there is one rule applying to everything.

IcaroRibeiro said:

The math doesn't make sense, unless they are already factoring over 50% of those copies will be sold for bargain bin prices ( <30 USD)

I'm 99,9% sure this is just another "soft PR" to make gamers feel pressured to keep spending as much money as possible in games because we need to feel "sorry" for those poor millionaire publishers :/

He's giving more of a ballpark/typical example than a hard definitive rule I think.

Last edited by curl-6 - on 24 November 2025