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Soundwave said:

The consumer is the one that wants an item that cuts into the publisher's margin, they should pay for it, not the other way around. 

Digital is the standard today, physical is just a secondary format, for people who need that they should be prepared to pay $15-$20 more a pop or get only a Game Key card. Even in the case of a Game Key card and/or Blu-Ray disc games (PS5) ... there's still the added cost of shipping/packaging + retailer wanting a $8-$10 cut per game .

If onion rings at a restaurant cost significantly more than french fries at virtually any restaurant you pay more for the difference, the restaurant doesn't magically charge less for fries, that would just be dumb to expect any business to run itself that way. 

That is the case now; however, initially, when digital distribution began, prices were matched to the primary physical format. This was intentionally implemented to avoid undercutting physical retailers.

Regardless, the situation you're describing is already a reality in Europe, where we will pay an extra 10eur for physical copies.



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