With GTA VI delayed until next May 2026 (if they don't delay again until the holidays) MS launching new hardware holiday 2026 would be the time to do it. Raise existing prices now so unit sales continue to drop, potentially by a substantial amount, then announce new hardware (sometime earlier in 2026).
PS1 - ! - We must build a console that can alert our enemies.
PS2 - @- We must build a console that offers online living room gaming.
PS3 - #- We must build a console that’s powerful, social, costs and does everything.
PS4 - $- We must build a console that’s affordable, charges for services, and pumps out exclusives.
PRO -%-We must build a console that's VR ready, checkerboard upscales, and sells but a fraction of the money printer.
PS5 - ^ -We must build a console that’s a generational cross product, with RT lighting, and price hiking.
PRO -&- We must build a console that Super Res upscales and continues the cost increases.
