Baldur's Gate 3 - “It’s Rockstar-level nonsense for scope”

[Mnementh]

HoloDust said:

 but with major marketing hype push from Hasbro as owners of D&D brand.

What actually does Hasbro to market the game? Serrious question, because I don't see much in that regard. Sure, they probably tweet about it and stuff. But besides?