Hybrid just means it's part home console and part handheld. From a marketing niche standpoint, I don't think it's comparable to platforms that are exclusively home console or exclusively handheld because its sales patterns are not going to be the same as either. It's not a case where it would be something down the middle, either, it's more like it has the advantages of both a home console and a handeld, but also some of the disadvantages.
Just a short version of one of my earlier posts from years ago to try to illustrate how Switch/hybrids have the benefits of both handhelds and home consoles:
A Switch can start as a home console, multiple users including household members and friends. One of the benefits is that a friend plays it then wants one for their household. With handhelds, the main spread - which really took off back on the original gameboy with Pokemon - was the fact that people could pick up the console and play with multiple others during lunch hours or visiting friends, etc... Switch can spread both ways. It has a higher sales potential than home consoles because even if it begins as a household system, there's the chance someone's picking that up and taking it to work to play Mario Kart at lunch and/or multiple members of the household pick up their own Switches to use as personal handhelds. Also, to Switch's benefit, the value proposition on software is higher than a traditional handheld - it's closer to a home console.
In some ways, the compounding of benefits might make hybrids like the Switch exceed the sum of their parts - that is, they could perform better than the combined sales potential of a separate handheld and home console. Switch is has already demonstrated this over the last generation of Nintendo hardware.
I describe myself as a little dose of toxic masculinity.
