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Darwinianevolution said:
Otter said:

Because they outsell last-gen versions by a comfortable margin. Without that PS5/Series X label, these games will have a lot less hype. Being on next gen automatically makes the small but highly active userbase more likely to try the titles out. 

But unlike the 7th to 8th gen transition, this gen is actually backwards compatible. They can be played on modern hardware without any problem. Hell, they are probably cheaper.

Sure, but far fewer people are buying last gen software. The best example is Miles Morales, where last week in the UK 80% of its sales were for PS5. Plenty of people on last gen hardware are dialing down their spending, meanwhile on the new platforms people are eager to buy games that take advantage of the PS5, even if its maybe not something they'd usually get day 1. So all in all developers are definitely expanding their audience and marketing reach by putting games on PS5 vs just keeping it to the PS4.