| RolStoppable said: It doesn't surprise me at all, because this was visible since before launch. Here's an old thread of mine, from February 2017: https://gamrconnect.vgchartz.com/thread.php?id=225876 As for the current research, people shouldn't mistake the term "non-console owners" as "first time console owners." It's not clear which console options were available in the survey (possibly only systems from the 8th and 9th gen) and the question itself only concerns consoles currently in households, so giveaways/selling off old consoles fall outside of what was asked for. A good portion of these non-console owners that Switch has are people who had a DS and/or Wii, who themselves were already commonly people who had skipped one to three home console generations of Nintendo. That these same people skipped the 3DS and Wii U wasn't a surprise when you consider how different Nintendo's 8th gen was in comparison to Nintendo's 7th gen. Likewise, it's no surprise that they've returned for Switch. |
There's no doubt that Nintendo wanted a blue ocean product, but thats been the case since the DS. Whether they actually achieve it is another thing. Unless I'm mistaken Switches launch year was heavily driven by their core fanbase and it also skewed more older than traditional userbases, so the degree of outreach beyon traditional demographics wasn't clear in 2017 like the way it was in 2008.
