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Switch is not new, so of course new upcoming consoles will get alot of talk.
Then you ask why people who only play COD or Madden on Xbox/PS don't know about it...
I mean, if they don't even play the vast majority of what is available on those platforms,
why would they know or care about Switch which doesn't play their games and is different platform?

Nintendo decided it didn't want to compete in mainline console performance anymore.
They didn't even attempt to use the latest process nodes on Switch, your phone is probably better.
Their performance is more akin to LAST GEN PS/XB and funnily, nobody talks about those either.
Go to a PC hardware site where latest GPU and CPU are discussed, how much are people talking about
rehashes of lastgen architectures for stuff like Intel's Atom or AMD's integrated laptop GPU line up?
Not much, you need to find dedicated discussion for those, because they aren't part of the leading pack.
They aren't TRYING to be comparable, so they aren't, and likewise they aren't part of the same conversation.

Likewise, a discussion of Nintendo fans about their favorite Nintendo games probably isn't going to include
the latest and greatest PS/XB/PC games even when they are the same basic genre as the Nintendo games.
A Nintendo discussion is about Nintendo and that priority is not up for debate or in the collective interest

That is the result of Nintendo's explicitly claimed "blue ocean strategy", they don't want to play in same sandbox.
Making your own little sandbox can be fun and engaging, but it's not part of the general conversation anymore.
So Nintendo does that, they cease to be relevant to people interested in that general field of activity.
it's like if somebody decides to quit olympic athletics and play slip and slide athletics.
They are no longer relevant to people engaged in the olympics. Same for e.g. UEFA vs "beach football".
Same for Nike footwear vs some handmade sandal craftsman. This is totally normal phenomenon

So I have to ask why do you find the need to ask about this?
Why do you have the expectation that others must want to discuss Switch when they don't play it?
Why is it important to you that you would want them to?