Broader appeal of their IPs. Nintendo games can be enjoyed from 6 years old kids to 60 years old adults.
Why do you think Disney live action movies were making bucks in box office? Not only kids were attending, but people who were kids when the movies were originally released
The lasting appeal of Nintendo franchises made people loyal or at least sympathetic with Nintendo's games. This trust wasn't really disturbed until today, the result is that you have three different generations of consumers who played Mario Kart before (SNES/64, GC/Wii and now Wii U/Switch) buying Mario Kart 8
The exceptions are the ones who either have their older consumers "trust" degraded with time (like Pokemon) or just failed to connect with newer audiences, surviving from nostalgic people only (maybe Super Mario Bros U deluxe?)
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