I would happily pay more for a quality game, if the game wasn't already raising the price in other ways: DLC, season passes, microtransactions. Games are fro a long time much more expensive than 70$. And it is highly ironic that we discuss this price hike for a game, that actually costs already much more and will continue to do so in the future. Look, you already can preorder NBA2K21 Legend Edition for 100$ and it is shock-full of microtransactions. So 60$ is already only a base price barely anyone is paying.
See Jim Sterling about this:
https://www.youtube.com/watch?v=pHSso2vufPM