With Jim Ryan making it super clear they are focusing on value, to me this means the physical edition definitely won't be $399 unless he's trying to keep that a huge surprise. Which I can only then logically assume $499 or $549 at the absolute most, considering these are the only two SKU's as far as we know. As for the digital edition, it's really tough to say depending on whether SNY wants to be greedy, or wants to look generous so they can lock down as many players to their online ecosystem and store as possible. Would SNY just double the SSD on the digital edition and charge $499 for both and consider that a value strategy?
$549 for the physical and $499 for the digital, worst case scenario. If they hit $599 again it's going to get some backlash, and they know what that did on a small social scale with PS3, and a much bigger social scale with XB1. The only way I see them getting away with $599, would be if XBSX is also $599 and no Lockhart. Then SNY can get away with it for the most part, even though their sales will still suffer early on.
I also think the PS5 aesthetic design is going to appeal way more so to kids than to adults, especially with the revealed two tone that sounds to be the only launch color. $599 for little Billy is going to be a much tougher sell than to a young adult or grown up who's interested for themselves. A PS4 or Pro will be much, much cheaper.
