Animal Crossing: New Horizons 5 Million Digital in March - Single Month Record for any game

[Otter]

dark_gh0st_b0y said:

wow that is so amazing, and well deserved!!! this game is my short-term dream at the moment, damn Switch shortages

but how the heck did a cute game become so popular out of the blue, was it great marketing or word of mouth? I guess the grandma playing the game on youtube helped too!

it's a game with legs as far as I remember, people play it for a long time, so sales will keep going, thing now is how far can it go

It was already big, but made even bigger by social media.