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Hiku said:
Very happy for this one. Because it could have just as well sold as 'little' as P3 and P4, which would have been fine. But I was always sure that more people would be into this series if they just gave it a chance.
I attribute much of this growth to the eye-catching presentation of the game.

They did go all-in on the presentation, but Sega also marketed the hell out of it compared to previous entries (and other Atlus IPs). 

Having half a dozen Persona spin-offs also helped the series visibility.

I hope this translates in more quality releases from Atlus.