Zoombael said:
What it might look like from afar... very far away... With BC and games mostly likely be enhanced, right from the start PS5 will have an array of high quality titles, that were praised to high heaven almost throughout the entire generation, including yet to be released heavy weights. While the main competition guy was scolded continuously throughout the entire generation, with a powerful hardware already released, but no system sellers in sight. It is what it is. There will be enough buyers when the PS5 launches. Even if the price tag is 600. I have no doubt about it. Taking in consideration how the PS3 did fare. And that even Sony was surprised how well PS4 was selling, struggling to keep up with demand, with hardware shortages well over half a year after launch. To shoot for a higher price in order to spread demand and not to be outperformed in power for an extensive period of time is strategically sound. Always keep Virtual Reality in mind. Undoubtely Sony insinsts on pulling through. As we all know VR is very demanding. When a PSVR2 arrives a base of potent hardware has to pre exist. There is no way around it if Sony wants to surge ahead to be ahead of (potential) competitors. |
The_Liquid_Laser said:
Sony took a loss of $60 per console at PS4's launch price of $399. |
PS3 was too much at $499 in 2006, let alone the premium unit at $599, I think the majority agree with that.
PS4 was highly affordable at $399 in 2013, along with the $399 Pro in 2016. People seemed to be fairly happy with PS4 but not quite as pleased with Pro. XB1X just one year later was the leap everyone seems to think made more sense, but cost $499, and was definitely well subsidized.
So what's the answer to next gen when your existing consoles are on fire and making you huge money, based on the past launches? Make PS5 x86 and BC with PS4, so minimal dev or game problems if any, and split the difference in terms of future proofing and launch pricing. Launch at $499 in 2020, with undeniable next gen features, but features and specs that allow you to eat a reasonable amount of upfront cost for the first couple of years.
For those that want to jump on board in the first year, by all means, go ahead. The hope would be that enough people were buying PS5 simply to go toe to toe with 'XB2' so it doesn't gain a lead. While PS doesn't want a slow start, they also don't really want another PS4 situation early on with shortages and poorer quality assembly due to a mad rush to feed the market beast. Meanwhile, a tonne of PS4 SS (and/or Pro S) are being sold and making PS insane money. More than enough cross gen games to keep both PS4 and PS5 owners happy with full third party support on both for at least a couple years into the PS5 life cycle.
PS5 can launch at $499 and then drop to $399 a year later once they have plenty of parts and manufacturing is ironed out while allowing PS4 SS (and/or Pro S) to have a strong enough launch, making up the difference in the PS5 launch subsidy. PS5 can then coast at $399 for years like the PS4 did, while part and manufacturing costs drop to the point where PS is only losing a small margin or breaking even on hardware sales.
This strategy would work out best for everyone, without anyone being screwed over too badly. PS won't need to hold back on next gen features or over subsidize the PS5 and lose out on the huge money PS4 is making, while early adopters will either have to shell out another $100 for the PS5 or they can just wait a year and still play those cross gen games on their PS4. XB Anaconda being another beast almost guarantee's it's $499 as well, so PS5 will be on par in terms of price.
That's not to say PS couldn't or wouldn't shoot for $399 or $449 to have an edge on XB Anaconda, or be more competitive with a $299 XB Lockhart, but with PS4 and/or Pro still in the mix receiving full support, PS wouldn't need to worry about the lower end hardware in terms of next gen. After the first couple of years, PS5 is now sitting pretty, steady at $399, with a worthy base and plenty making the jump from PS4.
Last edited by EricHiggin - on 17 April 2019