Looks like the Switch will take the lead with this holiday season
Japan is a tough one, but it should progressively get easier as the 3DS was pretty frontloaded. Next year already Switch could maybe snatch some quartal or two.
The Nintendo eShop rating Thread: http://gamrconnect.vgchartz.com/thread.php?id=237454
The Steam/GOG key gifting thread: https://gamrconnect.vgchartz.com/thread/242024/the-steamgog-key-gifting-thread/1/