Turkish said:
It's not just Europe tho, anywhere you go from the middle east to south east asia PS is king. MS has had more than enough time to build things, both brand value and 1st party, it's been 16 years since they entered, actually longer than Sega was in the game. If they haven't until now, they never will. I think PS4 BC is a given due to the architecture, it's not needed to make the PS5 win the race but it'd be a minimal effort to enable. I dont expect the PS5 Portable to release alongside the PS5, more like a mid gen launch. |
Well, for Rest of the World and even parts of europe it is more than just branding: Sony has better representation. Nintendo and MS both have small hardware businesses. It is not much more than their consoles. To build up a headquarter in a smaller country is expensive, and brings not much profit. Sony not only sells consoles, but pretty much everything in electronics. Setting up a headquarter in a smaller country is profiting them more than only in console business. They can buold retailer-relations for their complete portfolio, not just consoles. This means for many smaller countries: you can buy a PS4 in the next electronics-retailer while you have to import a Switch or Xbox. So there is another advantage. That is also the reason many companies target first the US: that is a homogenous market that is big and targets customers with relatively high wealth.
I agree that Sony will it have easy to win against MS with PS5 with little effort, because most stuff is on their side: europe and rest of the world, brand image, first party games, good 3rd-party relations, japan. But they should not experiment too much. That might put them at risk.







