No one will ever beat Nintendo on their own system. Even EA realizes that it is impossible. It used to be EA's goal to be #1 publisher on all platforms. They realized the would never reach that goal so they modified it to being the #1 3rd party publisher on all platforms.
Until a publisher can push out the quantity AND quality that Nintendo does, they won't even come close on a consistent basis. They may come close once in a while, but not consistently.
In NA alone, (EA's strongest region) Nintendo has sold 24.3m copies of software this year. If we assume half are for the Wii, that leaves us with 12.15m units of software. EA, on the other hand, who is #2 publisher across all platforms in NA, has sold 13m units of software. Nintendo has sold only 1m units less on the Wii compare to EA on all 5 platforms. So EA has a long long way to go before they catch Nintendo, and any other company you pick is another 3m behind EA.
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