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sethnintendo said:

I remember someone dying for holding their piss so long and not urinating in a chance to win a Wii through a radio contest competition. The radio station was sued and had to pay decent amount of money.  This will discourage temp sales maybe but the shit will just keep on rolling.  Production just needs to be optimized.

http://abcnews.go.com/GMA/jury-rules-radio-station-jennifer-strange-water-drinking/story?id=8970712

I believe she died of hyponatremia.