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TheBlackNaruto said:
Aura7541 said:

Yeah, if he shares the actual numbers, he'll get in a lot of trouble. NPD employees visited Aquamarine's workplace because of that.

You know it jus tmake syou wonder.....WHY though.....I mean why is that information such a tight secret? You would think it held the cure to cancer in the numbers or something because they just do not want people to know......

Because it is their business to make sure data is secret. People pay for those numbers. Only reason some market reaearch forms might share data is to show sneak peak at analysis.