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Robert_Downey_Jr. said:
Wyrdness said:

Except the is quite a fair bit of innovation in their games, SSB4 utilizes a different approach to previous games and is more strategic and competitive then Brawl and Melee hence why the game is played with 2 stocks as opposed to 4 in most tournaments and why many competitive players either stick to one particular Smash game because the fundamentals are completely different. SMG2 took SMG1's concept and utilized it in a different manner, where in the first game gravity was played around in each world to create traditional tasks to collect stars the second game made each level a concept using gravity where the player now has to obey the law of the central mechanic to solve the level. These are innovative things that most people who are critical fail to notice because they focus only on the similarities.

and yet every sequel does THAT much at least.  I'm saying they don't penalize them as much for doing just as much innovation as others who they criticize for being samey

Major franchises that get caught with innovation issues are generally those that have flaws in design going forward, a problem that excusable here isn't necessarily excusable in the next one and the quality can take a hit when it feels like it isn't as fresh. Uncharted 3 and 4 didn't go leaps and beyonds over 2 in terms of Innovation, but they don't get flack for it, while something like Assassin Creed or other franchises do. I honestly think ubisoft gets the hit the hardest with samey deduction. 

I understand what you mean, but I think it is reflection of something bigger and it is not exclusive to Nintendo, Sony or Microsoft published games.